M&S has unveiled a new 300-piece lingerie collection, launching later this month, as it bets big on shapewear and everyday comfort.

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Italian lingerie retailer Intimissimi has named singer Lily Allen as its new UK ambassador.

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Bella Trang Ngo perceived a gap in the market for an AI bra-fitting service following years of discomfort from ill-fitting lingerie, and founded Brarista in 2019. She shares her story with Drapers.

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Luxury lingerie brand Coco de Mer is celebrating its 25th anniversary this year. Owner and CEO Lucy Litwack reflects on the ways the luxury landscape and customer spending patterns have evolved over this time.

The post Coco de Mer CEO: ‘Luxury shoppers crave individuality and personality’ appeared first on Drapers.

Stripe & Stare founder Katie Lopes lays bare the path to its first brick-and-mortar pop-up, and what's next for the comfort-led underwear brand.

The post Founder’s diary: Stripe & Stare’s Katie Lopes appeared first on Drapers.

As retailers and brands gear up for Valentine's Day, Drapers speaks to Boux Avenue chief design and product officer Zoe Price-Smith about the importance of the annual celebration for sales, its influence on this year's collection and how quality and fit are more important than ever.

The post Boux Avenue design chief’s plans for ‘captivating’ customers this Valentine’s Day appeared first on Drapers.

Net sales at lingerie brand Victoria’s Secret have risen 9% year on year to $1.472bn (£1.10bn) for the 13 weeks ended 1 November, as its losses narrow.

The post Victoria’s Secret raises outlook as sales jump appeared first on Drapers.

Victoria's Secret returned to the New York catwalk last month amid its UK arm's ongoing expansion. Managing director for the UK Ellis Quinn tells Drapers how he is rebuilding the brand.

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Former Matalan CEO Angus Monro has joined Peachaus as acting chair, investing £250k in the lingerie and lifestyle label business.

The post Former Matalan boss invests in lingerie brand Peachaus appeared first on Drapers.

Actor and model Julia Fox is the face of Agent Provocateur's autumn/winter 25 campaign, which launched this week.

The post First look: Julia Fox for Agent Provocateur AW25 appeared first on Drapers.