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Peak Trading

The latest news, comment and analysis covering the annual peak and festive trading season.

Sales

Next ups guidance as Christmas sales ‘overachieve’

Next has upped its full-year profit guidance once again following "over-achievement" across the peak Christmas trading period, as full price sales surged 10.6% year on year for the nine weeks to 27 December.

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Editor’s comment: Fashion retail braces for stormy 2026
Christmas high street with shoppers carrying shopping bags

Last-minute Christmas sales signal customer caution for 2026
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M&S reveals Christmas fashion bestsellers
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Fashion sales tumble as Christmas fails to deliver boost
Primark

Primark slashes outlook as sales in Europe fall
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Tesco F&F sales rise over Christmas
marks & spencer

M&S clothing sales slip over Christmas
The Dressing Room, St Albans

Independents report mixed Christmas trading
A window display shows shopping opportunities for Black Friday on Oxford Street in the capital's West End, on 28th November 2025, in London, England. (Photo by Richard Baker / In Pictures via Getty Images)

Black Friday spurs on sales
Image of UK high street

Black Friday footfall hit by 'cautious' consumer outlook
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Allbirds, Oh Polly, & Other Stories: the fashion retailers discounting for Black Friday 2025
Shops on Oxford Street, London, advertise their Black Friday promotions and sales.

What is fashion retail’s approach to Black Friday 2025?
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