personalisation

Drapers’ Connected Consumer report is the ultimate guide to understanding fashion shoppers in 2025. We surveyed 2,000 UK consumers. Here is a preview of our findings.

The 2025 edition of Drapers' annual report takes you inside the mind of today's fashion consumer. Analysing data from an exclusively commissioned survey of 2,000 UK shoppers, the report tracks consumer preferences and behaviours, mapping their evolving paths to purchase to help brands and retailers build winning strategies.

Panellists from sportswear retailer Decathlon and customer loyalty platform Voyado discussed hyper-personalisation at the Drapers Future of Fashion conference on 8 June.

Tian Su, vice-president of personalisation and recommendation at Zalando, explains how the online retailer is using the latest artificial intelligence to improve personalisation, with the launch of its ChatGPT-powered virtual assistant tool.

This Drapers webinar video sees Tim Ryan, director of digital at lifestyle brand Seasalt, share top tips for accelerating digital growth.

This webinar will see Tim Ryan, director of digital at lifestyle brand Seasalt, share top tips for accelerating digital growth.

Men’s etailer Thread was founded in 2012, when personalisation in online fashion was just starting out. Co-founder and CEO Kieran O’Neill spoke at the Drapers Digital Festival about how the company stays ahead in an increasingly disruptive environment.

At the Drapers Digital Festival today, Max Wilkinson, ecommerce specialist at personalisation platform Nosto, explained how data can be used to deliver personal and relevant shopping experiences.

Menswear personal-styling website Thread.com will grow its artificial intelligence teams and brand awareness, and explore international expansion, after securing an additional $22m (£16.7m) in funding this week.

John Lewis is giving shoppers the opportunity to book out an entire store for private shopping, as part of three new services aimed at creating a more personalised experience for customers. 

Etailer Shop Direct has announced its fifth consecutive year of record sales and underlying profits, as mobile sales soar to 69% of all online orders.

The second Drapers Personalisation Report, produced in association with Monetate, focuses on the next steps retailers and brands need to take to ensure they stay ahead of the competition.