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PO.P at 50: ‘Childrenswear’s future lies in longevity, not trends’
Digital Edition: PO.P at 50: ‘Childrenswear’s future lies in longevity, not trends’
As Swedish childrenswear brand PO.P marks 50 years in childrenswear, CEO Sara Sjöberg tells Drapers how the business is forgoing trends in favour of designs worn across generations.
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