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Pour Moi

Pour Moi was founded in 2005 in Macclesfield by Michael Thomson and specialises in lingerie, swimwear, nightwear, clothing and sportswear for women of all sizes. It opened its first store in 2006, followed by locations in Chester, Leeds and Kingston. In January 2019 it acquired LF Intimates – owner of swimwear and lingerie brands Charnos and Lepel – for an undisclosed sum. It sells via 250 global stockists and has partnerships with Next, Very and John Lewis online. It has partnered with celebrities Spice Girl Mel B and Gok Wan. It was named Womenswear Brand of the Year at Drapers Awards 2022.

News

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Pour Moi lands in John Lewis stores

Brighton-based lingerie and swimwear brand Pour Moi is now stocked in four John Lewis stores after launching on johnlewis.com in December.

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Pour Moi sees record sales following M&S collaboration

Pour Moi has seen a 66% rise in profits to £3m during the six months to 30 September.

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Pour Moi opens Kingston Upon Thames store

Lingerie and swimwear business Pour Moi has opened the doors to its new retail location in Kingston Upon Thames’ town centre.

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First look: Pour Moi adds swimwear to Brands at M&S

Marks & Spencer is set to bolster its third-party brands offering with the addition of a swimwear edit from size-inclusive lingerie and swimwear brand Pour Moi.

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Tune in to Drapers Talks podcast with Pour Moi

The final episode in the latest series of the Drapers Talks podcast features Pour Moi founder and CEO Michael Thomson, where he spoke about how he is simplifying his lingerie brand's use of data.

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Pour Moi’s founder on why he’s going ‘cold turkey’ on data

Delivering the closing keynote at Drapers Inner Circle Summit 2023, Pour Moi’s CEO and founder Michael Thomson explained how he is simplifying the business's use of data, one spreadsheet at a time.

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