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Primark: ‘Social media marketing doesn’t have to make sense’
Digital Edition: Primark: ‘Social media marketing doesn’t have to make sense’
Delegates heard from Kate Maunders, global head of marketing, and Kym Thomson, senior global social media and community manager, Primark, on making social media marketing "unmistakeably Primark", and harnessing "global reach but local relevance" at Drapers Social Summit in London today (5 June).
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