Puma

Operating profit at Puma was up 19.6% year on year to €51.9m (£44.9m) in 12 weeks 30 April 2026, despite a 1% dip in sales to €1.86bn (£1.61bn) on an adjusted currency basis.

German sportswear brand Puma has appointed former Adidas executive James Carnes to the newly-created role of senior vice-president of creative direction.

Mike Ashley's Frasers Group has snapped up a 5.77% stake in sportswear retailer Puma.

Puma has reported a sharp decline in sales and swung to a loss for the year to 31 December 2025, with the sportswear giant warning 2026 will be a transition year before a return to growth.

China’s Anta Sports has offered to acquire Kering's Pinault family’s 29% stake in German sportswear brand Puma, according to a Reuters report citing sources familiar with the matter.

Puma welcomed customers to is new flagship on London's Oxford Street this month. Javier Ortega, managing director for Europe at Puma, details what the opening signifies for the sportswear giant.

Puma has opened its largest European flagship on London’s Oxford Street as the sportswear giant accelerates its direct-to-consumer strategy.

Puma has appointed Adidas chief information officer (CIO) Andreas Hubert to the role of chief operating officer (COO), effective 1 September 2025.

Shares in German sportswear multinational Puma have dropped by almost 20% after it cut its sales forecast and warned of a full-year loss.

Puma has confirmed it will open its first European flagship store on London's Oxford Street later this year.

Puma has signed a multi-year partnership with textile circularity company Re&Up to scale a recycling initiative, turning textile waste into next-gen recycled cotton fibres and recycled polyester chips.