Drapers Fashion retail industry news, trends and analysis

QVC

QVC (Quality Value Convenience) is a multinational television network and retail channel for televised home shopping. Founded in 1986 in West Chester, Pennsylvania, it now broadcasts to more than 350 million households across seven countries. Its product range spans fashion, beauty, home, jewellery and electronics. Facing retail disruption, QVC launched a 24‑hour TikTok channel in 2025.

News

Phase Eight and Ghost London to launch on QVC

Home shopping brand QVC is adding Ghost London and Phase Eight to its fashion offer.

QVC owner acquires Zulily in £1.5bn deal

The owner of home shopping network QVC Liberty Interactive has agreed to acquire US flash sales site Zulily in a deal valued at $2.4bn (£1.5bn).

Shop Direct and QVC join scheme aimed at preventing fraud

Shop Direct and home shopping brand QVC have signed up to a new initiative that aims to improve retailers’ ability to spot potential fraudsters by sharing transactional data.

Analysis and commentary

Subscriber only

QVC: ‘We’re experts in that video commerce space’

Switching on to style: QVC focuses on fashion