Reformation

Reformation was founded in 2009 in Los Angeles by Yael Aflalo and began by remaking vintage pieces before launching its own production line in 2012. It sells womenswear, occasionwear, denim, bridal, accessories and seasonal lines online and through more than 50 stores globally as of late 2024, including in the US, Canada and the UK. A majority stake sale to investment company Permira in 2019 funded expansion into London and Toronto. Reformation posted revenue of more than $350m (£257m) in 2023. It aims to be circular by 2030 and climate positive by 2025.