rental

Whether driven by consumer demand or government legislation, fashion brands and retailers are embracing the circular business models of resale, rental, repair and reuse to extend the life of their products. Drapers meets Hans Robben, programme manager at Bleckmann’s The Renewal Workshop, to learn about new solutions that help deliver these models and create value for your business.

Fashion rental app By Rotation, founded by Drapers 30 Under 30 alumna Eshita Kabra-Davies, has opened a pop-up in London's Mayfair.

The John Lewis Partnership has won approval for the first of its flagship rental housing schemes, with flats to be built on top of a Waitrose store located in Bromley, London.

Fashion retailer Monsoon has partnered with My Wardrobe HQ to launch a rental collection of bridalwear and occasionwear ahead of the wedding season, Drapers can reveal.

John Lewis has today (23 May) launched a menswear rental platform featuring Hugo Boss and Charles Tyrwhitt after making its first foray into rental with womenswear in 2022.

Fashion rental platform Hurr has unveiled a new multi-item, long-term rental service with a focus on everyday ready-to-wear.

Lauren Roberts, chief operating officer of rental platform Hurr, which stocks more than 1,200 fashion brands and powers the rental capabilities of more than 100 fashion retail partners, including Yoox Net-A-Porter and Flannels, tells Drapers how rental can offer a commercial opportunity for fashion businesses amid a difficult economic landscape.

Circularity platform Recomme and rental and resale provider ACS have joined forces with the UKFT to launch Repurpose, a "circularity hub" that will collect, process and refurbish pre-and post-consumer clothing and footwear waste.

British heritage and lifestyle brand Barbour has partnered with Oxfam for the launch of a dedicated upcycled jacket rental service for the Glastonbury music festival on 26-30 June.

Net-a-Porter has launched its first rental edit on fashion rental platforms By Rotation and Hurr, featuring brands including Simone Rocha, Coperni, Jacquemus and Tove.

Luxury rental and resale platform My Wardrobe HQ and rental site Rotaro have joined forces to consolidate stock offered by the two businesses.

Rental platform Hirestreet has launched a shoe rental collection with footwear retailer Schuh, available from today (8th August).