Represent

British streetwear brand Represent was founded in 2011 by brothers George and Mike Heaton. The Manchester-based company has evolved from a graphic T-shirt label into a premium fashion brand spanning menswear, womenswear and accessories. In addition to its mainline collections, the business includes diffusion line Owners’ Club and performance-focused sub-brand 247. The brand opened its first standalone flagship store on Wardour Street in Soho, London, in 2025, marking a significant step in its physical retail expansion and continues to grow its international customer base across Europe, North America and the Middle East. It was named the UK’s 68th fastest-growing private company by The Sunday Times in 2024.