Drapers Fashion retail industry news, trends and analysis
Russell & Bromley to boost Next’s premium footing
Digital Edition: Russell & Bromley to boost Next’s premium footing
Industry insiders told Drapers that Next’s £2.5m purchase of Russell & Bromley gives the conglomerate authority in the premium footwear space and access to a mature, affluent demographic of shoppers, while placing the footwear brand on a leaner, digital-first footing after years of rising costs and store-led pressure.
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