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Seasalt

Seasalt was founded in 1981 in Penzance, Cornwall, when Don Chadwick opened his first shop on Adelaide Street. It sold traditional workwear to local farmers, fishermen and artists and was known as General Clothing Stores. Today it specialises in nautical‑inspired womenswear, menswear, accessories and footwear with a coastal ethos. The brand operates around 76 UK and Ireland stores, and partners with Next, Marks & Spencer, Zalando and Nordstrom via marketplace channels. Seasalt opened its first US store in Falmouth, Massachusetts, in September 2024. The business remains privately owned by the Chadwick family, led by CEO Paul Hayes.

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Seasalt unveils new ESG strategy

Seasalt has unveiled an expanded environmental, social and governance (ESG) strategy centred on circular design, responsible sourcing and new resale initiatives, Drapers can reveal.

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Seasalt plots 10 new stores a year as it ramps up expansion

Cornish fashion brand Seasalt is plotting the opening of 10 new stores a year in 2026 and beyond as it hails ongoing "resilience".

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Seasalt to open fourth US store

Clothing and lifestyle brand Seasalt Cornwall will open its fourth US store in Portsmouth, New Hampshire, on 22 November.

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Seasalt sales rise as it hails growth despite 'economic challenges'

Operating profit at Cornish clothing retailer Seasalt dipped 1.3% year on year from £7.6m to £7.5m for the year ending 1 February 2025, while EBITDA crept up 5% year on year to £11m.

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Seasalt launches new loyalty scheme

Cornish clothing brand Seasalt has unveiled its new customer loyalty programme, Seasalt Rewards.

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Redundancies loom at Seasalt

Cornish lifestyle brand Seasalt has said a number of roles are at “risk of redundancy” at the business as its tries to manage the cost increases from April, following the Autumn Budget.

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