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Skims

Skims was founded in 2019 in Los Angeles by Kim Kardashian, Emma Grede and Jens Grede as a shapewear brand before expanding into loungewear, swimwear, underwear and menswear. Sales grew from $145m (£107m) in 2020 to $500m (£369m) in 2022, reaching $750m (£554m)-$1bn (£739m) in 2023, valuing the brand at $4bn (£2.9bn). It operates through ecommerce and concessions in Selfridges and Harrods in the UK, and plans a Regent Street flagship in summer 2026. Skims has collaborated with Fendi, Dolce & Gabbana, Swarovski and The North Face.

News

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Skims appoints first chief people officer

Kim Kardashian's shapewear brand Skims has appointed Kim Seymour as its first-ever chief people officer, as of 6 January.

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In pictures: Skims opens first store in Middle East

Kim Kardashian's shapewear brand Skims opened a franchise store in Mall of the Emirates Dubai yesterday (22 December), marking its first standalone store in the Middle East.

Drapers Power 100 2024 Kim Kardashian, Skims

Kim Kardashian's Skims readies for growth as valuation reaches $5bn

Skims has secured $225m (£172m) in new equity investment, raising the shapewear and clothing brand’s valuation to $5bn (£3.8bn) as it accelerates its global retail rollout.

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First look: NikeSkims readies US launch date

NikeSkims’ long-awaited sportswear collaboration will be released in the US on 26 September, featuring seven collections and 58 pieces.

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Skims poaches Michael Kors EMEA lead

Skims, the clothing and shapewear brand founded by Kim Kardashian, has tapped Robin Gendron from Michael Kors, who will become its new president for EMEA (Europe, the Middle East and Africa).

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Nike and Skims delay new brand launch

Nike and Skims, the shapewear brand owned by Kim Kardashian, are reported to have delayed the launch of their new brand, NikeSkims.

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