social commerce

Masterclasses in monetising your community with social media, and cost cutting and streamlining in distribution and supply chain, take centre stage this month as we look forward bringing together industry experts at Drapers Social Summit on 5 June and Drapers Supply Chain Summit on 2 July.

Community building through social media is converting to big bucks for savvy fashion retailers and brands.

The 2025 edition of Drapers' annual report takes you inside the mind of today's fashion consumer. Analysing data from an exclusively commissioned survey of 2,000 UK shoppers, the report tracks consumer preferences and behaviours, mapping their evolving paths to purchase to help brands and retailers build winning strategies.

Drapers Social Summit is a new event taking place on 5 June 2025 at The Soho Hotel London, to connect marketing and digital leaders who share the goal of harnessing social channels to build loyal and long-lasting communities.

This afternoon's Drapers Connects webinar will help brands and retailers of all sizes build winning social commerce strategies, and cover actionable tips, expert tricks and insider insights on how to boost sales via TikTik Shop, with Asos, Kaiia and TikTok's own head of fashion.

This Drapers Connects webinar will help brands and retailers of all sizes build winning social commerce strategies, and cover actionable tips, expert tricks and insider insights on how to boost sales via TikTik Shop, with Asos, Kaiia and TikTok's own head of fashion.

Drapers examines the repercussions of a potential US TikTok ban for the fashion brands, businesses and content creators which rely on the app.

Social commerce platform LTK – formerly known as Liketoknow.it – launched in 2011 and is now valued at $2bn (£1.5bn). Co-founder Amber Venz-Box shares her influencer marketing insights.

In this Drapers Connects webinar video, experts from Instagram, Facebook and Pinterest share insider advice to help fashion brands and retailers sell more via social media shopping functions.

Four exclusive Drapers reports provide expert insights and actionable advice to help UK fashion businesses navigate the most successful strategies for selling online globally, supported by the Department for International Trade.

Driving demand through shopping serendipity.

Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.