Social Media

Masterclasses in monetising your community with social media, and cost cutting and streamlining in distribution and supply chain, take centre stage this month as we look forward bringing together industry experts at Drapers Social Summit on 5 June and Drapers Supply Chain Summit on 2 July.

Ahead of Drapers Social Summit on 5 June, we find out how brands such as Nobody's Child, Ann Summers and Neem London are investing in paid social media to engage new and existing customers.  

Marks & Spencer has appointed Thinus Keeve, former senior executive at Australian grocery retailer Coles, to the newly created role of retail director, effective 6 June.

Community building through social media is converting to big bucks for savvy fashion retailers and brands.

As fashion consumers increasingly search and shop on social media, Drapers explores the marketing strategies of retailers and brands such as Marks & Spencer, FatFace and Never Fully Dressed that are successfully capturing spend.

X/Twitter – once the pinnacle of social media – is now being shunned because of increasingly hateful material on the platform. Balenciaga has chosen to close its account entirely, but why are more fashion brands and retailers moving away from the channel? Drapers’ digital editor Jade Burke explores.

Marks & Spencer has promoted social media lead Charlotte Tonry to the role of head of social media.

Leading independent retailers and brands reflect on the challenges and opportunities they faced this year, and look ahead to 2025.

This afternoon's Drapers Connects webinar will help brands and retailers of all sizes build winning social commerce strategies, and cover actionable tips, expert tricks and insider insights on how to boost sales via TikTik Shop, with Asos, Kaiia and TikTok's own head of fashion.

This Drapers Connects webinar will help brands and retailers of all sizes build winning social commerce strategies, and cover actionable tips, expert tricks and insider insights on how to boost sales via TikTik Shop, with Asos, Kaiia and TikTok's own head of fashion.

As M&S’s namesake campaign took the online community by storm, with Matalan, John Lewis and Primark jumping on the trend, Drapers asks marketing experts why it is now crucial for fashion retailers to be personable on social media.

Drapers meets marketplace integrator Tradebyte's CEO, Matthias Schulte, to break down the key challenges and opportunities for ecommerce fashion businesses.