Register to Drapers to read ONE FREE article and a FREE digital edition

Register now

Sustainable fashion

Damson Madder publishes first impact report

Damson-Madder-Impact-Report-300x200.webp

London-based womenswear brand Damson Madder has reduced its use of virgin synthetic fibres to just 4% of total materials, as it today (21 April) published its first-ever impact report outlining progress across sourcing, emissions and supply chain transparency.

Drapers’ shopper survey: the evolution of the conscious consumer

Stat-index-300x200.webp

Our latest consumer research reveals strong demand for sustainable fashion, with 83% of UK shoppers factoring it into purchase decisions. However, an enduring gap between intent and action – driven by affordability, uncertainty and scepticism – means brands and retailers must deliver credible, accessible solutions to turn growing awareness into…

Sustainability and the Consumer 2026

DRE26_Sustainability-and-the-consumer_Index-300x200.webp

Sustainability is now a decisive force in consumer’s shopping behaviours – but a gap remains between what consumers say and what they shop. Drapers’ latest research, based on an exclusive survey of 2,000 UK shoppers and insights from 20 leading brands and retailers, reveals how the conscious consumer is evolving…

Alpaca Apparel wins Drapers’ Den 2026

Alpaca Apparel founder Claire Turner (centre)

Alpaca Apparel, the Hampshire-based knitwear business founded by model Claire Turner, impressed the Drapers' Den judges and took home the award for Drapers "One to Watch" at Drapers Conscious Fashion Awards on 11 March.