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Sweaty Betty

Launched in London in 1998, Sweaty Betty specialises in premium women’s activewear and athleisure. Operating more than 60 stores globally, Sweaty Betty was bought by Wolverine Worldwide in 2021. Recent highlights include expanding sustainable product lines, digital-first strategies and global retail expansion.

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Sweaty Betty
Melissa Mullen, Sweaty Betty at Drapers Inner Circle Summit 2024
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