The Industry View

UK retailers such as Debenhams Group and Primark are tapping into the potential of multi-choice fashion gift cards, as the format modernises to keep pace with shifting shopping habits. Fashioncheque explains the benefi ts for brands and retailers.

Based on a survey of 6,000 shoppers across five major markets, this new report reveals the five ecommerce trends that will define winning strategies in 2026 – from spontaneous shoppers to the real impact of AI on product discovery.

Troubled womenswear brand Dancing Leopard has shifted to a customer-led, on-demand production model as part of its turnaround plan. Drapers meets the business’s chairman and owner Seb Mills to find out how it is benefiting.

From no code collection pages to Gen AI assisted product descriptions and personalised content, a new report by search solutions experts Algolia explores the AI and technology use cases that are powering success for fashion merchandisers today.

Having partnered with global online retailer Shein’s Xcelerator programme, Nitin Passi - founder of womenswear label Missguided and Sumwon Studios - tells Drapers about how he is building the brands of the future.

Agentic AI is revolutionising how consumers shop. Sharon Gee, senior vice-president product, AI, at Commerce, explains how it is impacting fashion and what brands and retailers need to do to prepare.

Drapers meets Represent's chief digital officer Stefan Lewis to hear how the British streetwear brand has mastered peak sales.

A new incubator programme powered by Shein can help new brands and established businesses to quickly scale globally using the online giant’s supply chain and fulfilment infrastructure. Drapers finds out more.

Alex MacPherson, senior director, sales, solutions and account management at Manhattan Associates, discusses how AI will improve shopping experiences through customer service.

Online retailer N Brown Group is switching its plastic garment bags to an innovative biodegradable and recyclable polymer alternative to cut down on plastic waste. Drapers finds out more about the sustainability strategy behind the switch.

Drapers Footwear Awards 2025 headline sponsor DSV is rethinking supply chains to help optimise operations in today’s complex retail climate. Find out some of the ways the global transport and logistics solutions provider can help brands and retailers with its bespoke fashion solutions.

Drapers meets Zeynel Oruk, general manager ecommerce and marketplace EMEA at New Balance, to find out how the footwear brand optimised its data feed management.