Drapers Fashion retail industry news, trends and analysis
Sales via social commerce are set to double in value in the next four years, increasing to almost £16bn by 2028, according to a new report by Retail Economics and TikTok.
Whether you are a big business or a small brand; an established boutique or a new label, commerce on social media platforms should be part of your sales strategy.
But how do you win a slice of this social commerce pie?
Listen to this conversation with TikTok Shop’s head of fashion, Flavia Pfyffer von Altishofen, to learn insider advice and insights on how fashion businesses can succeed on TikTok Shop.
We also hear from Jennifer Ember, head of transformation at Asos, about how the online giant shifted to a new social strategy to successfully connect with the #FashionTok community on TikTok.
We are also joined by Qasim Akhlaq, CEO and co-founder of womenswear brand Kaiia – the sister brand to online footwear retailer Public Desire – which was one of the first brands to join TikTok Shop.
Panel:
– Jennifer Ember, head of transformation, Asos
– Qasim Akhlaq, CEO and co-founder, Kaiia
– Flavia Pfyffer von Altishofen head of fashion, TikTok Shop
Host:
– Graeme Moran, associate editor, Drapers
See the rest of the on demand Drapers Connects content here.