Drapers Fashion retail industry news, trends and analysis
Successful fashion brands and retailers are transforming their ecommerce performance through experimentation.
But with so many ways to optimise, where should you focus your efforts?
This Drapers Connects webinar explores the ways in which businesses can boost conversions, streamline the user experience and reduce friction by embracing a test and learn approach.
Joined by experts from Belstaff and Russell & Bromley, and in partnership with AB Tasty, we discuss the most relevant strategies for improving your website’s performance.
We cover:
– How to test and learn effectively: why experimentation is key to online success
– Website hotspots and how to optimise them: covering search, homepage, product listing page (PLP) and product detail page (PDP)
– Finding the balance: creativity and storytelling versus frictionless user experiences and conversion
Panel:
– Matthew Hobson, digital data analyst, Belstaff
– Joanna Hill, conversion rate optimisation (CRO) manager, Russell & Bromley
– John Hughes, head of growth marketing UK, AB Tasty
Host:
– Graeme Moran, associate editor, Drapers
See the rest of the on demand Drapers Connects content here.