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Video: How to grow resale into a successful business with The North Face, Sandro and Maje

This Drapers Connects webinar covers everything brands and retailers need to know about launching and scaling resale, with exclusive insights from The North Face, SMCP (owner of brands Maje and Sandro) and resale technology platform Archive.

The UK’s second-hand fashion market has grown to over £7bn, with nearly one in four fashion transactions now involving resale, according to research by OC&C Strategy Consultants released in March 2025.

This growth has sent the circular business model into the mainstream amongst fashion consumers, while incoming sustainability legislation will drive businesses to act.

This presents brands and retailers with a host of challenges, but also opportunities.

Do you want to launch your first resale offer? Hitting hurdles you need to overcome? Looking to expand and scale your business’s circularity offering? This webinar shows you how.

Joined by two fashion businesses leading the way with resale initiatives – The North Face and SMCP (owner of brands Sandro and Maje) – this discussion explores how you can strategically launch and grow resale businesses tailored to your company.

In partnership with resale technology platform Archive, we also explore:

From peer-to-peer to brand-managed: key considerations in selecting the appropriate resale models for different businesses.

How to innovate: overcoming operational and technological challenges and making a compelling business case for circularity amid today’s wider economic uncertainty.

What works: tips, successes and real-life examples of implementing winning resale strategies

Panel:

– Jerome Greig, ecommerce resale and warranty manager, The North Face

– Erin Pepe, vice president of digital and customer experience – North – America, Sandro/Maje at SMCP

– Mike Hourigan, VP of partnerships, Archive

Host:

– Graeme Moran, associate editor, Drapers

See the rest of the on demand Drapers Connects content here.

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