Drapers Fashion retail industry news, trends and analysis
With the festive rush of peak season – Black Friday, Cyber Monday, festive shopping and New Year Sales – fast approaching, brands and retailers should be well prepared for the Golden Quarter.
But what is the best digital strategy? What do you need to do to deliver a winning online experience for your shoppers? And what do you need to know to boost your festive sales and manage this online Christmas rush.
This panel discussion covers how fashion brands and retailers can build the best websites and optimise their digital channels for success through the busy season, and beyond.
It covers the key strategies to focus on to create the best digital experiences, as well as insight to boost online sales across channels.
In partnership with Shopline, we are joined by ChiChi London and In The Style, and we cover:
– How to create a consumer-first commerce storefront that exceeds expectations
– Tips to optimise social commerce and improve social connectivity
– How to get a single view of the customer – the pros of unified commerce
Panellists
– Steven Wood, chief technology officer, ChiChi London
– Jack Turner, ecommerce manager, In The Style
– Deepak Anand, general manager, Shopline
Host
– Graeme Moran, Associate Editor, Drapers
See the rest of the on demand Drapers Connects content here.