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Why Anthropologie crafted a petite range for ‘overlooked’ customers
Digital Edition: Why Anthropologie crafted a petite range for ‘overlooked’ customers
US fashion retailer Anthropologie provides an extensive petite range for women, from dresses and trousers to jackets and sleepwear. Buying director Gill McCulloch reveals why the business wants to ensure petite customers "feel seen rather than overlooked".
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