Wyse London

British womenswear brand Wyse London was founded in 2014 by Marielle Wyse. The contemporary label is best known for its colourful cashmere knitwear, statement prints and elevated everyday essentials. Wyse London operates as a direct-to-consumer business, selling primarily through its website, alongside stores in London in Marylebone, and on King’s Road, and in Edinburgh, Southwold and York. It also hosts regular pop-up locations across the UK. The brand offers womenswear, accessories and limited edition collaborations, focusing on premium fabrics and timeless designs with a playful twist. In recent years, Wyse London has expanded its physical retail presence and community-led events strategy while continuing to grow its online customer base in the UK and internationally.