Drapers Fashion retail industry news, trends and analysis
Digital + tech
News, analysis and commentary on the fashion industry’s latest advances in ecommerce, covering the digital and technological innovations making trading possible via websites and social media platforms
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Drapers Future of Fashion conference 2025
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News
Frasers Group reveals details of loyalty schemes rollout
Chief customer officer David Clark revealed details of Frasers Group's plans to roll out loyalty schemes for its Flannels and Frasers fascias within the next 12 months to delegates at Drapers Future of Fashion conference on Wednesday (21 May).
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Digital + tech
How Selfridges unlocked the power of customer loyalty
Ross Beaumont, product and technology director, Selfridges, told delegates at Drapers Future of Fashion conference how the luxury department store harnesses data from its loyalty scheme, Selfridges Unlocked, to design tailored rewards for its members.
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Subscriber-only content
How New Look is ‘supercharging’ its digital capabilities
New Look’s chief information officer, Lynda Petherick, took Drapers Future of Fashion 2025 audience members through the retailer’s digital journey over the past few years, including investments into loyalty programmes and data lakes.
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News
Orlebar Brown: ‘Having the till at the end of the shop is outdated’
Delegates at Drapers Future of Fashion conference today (21 May) heard from Orlebar Brown chief technology officer Jamie De Cesare and Shopify managing director EMEA Deann Evans on how unified commerce drives personalisation at the luxury menswear brand.
